We’re not just a marketing agency, we’re an effective marketing agency – and the difference is the results. We spend more time at the planning stage than most, working with you to really understand your business, your objectives and how you’d like to get there. It’s only then we can create a strategy for measurable success and deploy smart direct marketing across all channels – ensuring an efficient use of your budgets and, by evaluating what works, giving you a repeatable, scalable approach that ensures continued improvement.
Each company operates within different bounds. These are determined by their size, their budget and their ability to make organises act in similar ways leading to the need to segment them. Based on these segments, they make choices based on how they value the attributes of a product and the brand, in return for price paid for the product. Consumers build brand value through information. Information is received through many sources, such as, advertising, word-of-mouth and in the (distribution) channel often characterised with the purchase funnel, a McKinsey & Company concept. Lastly, consumers consume and make purchase decisions in certain ways.
External factors such as weather, interest rates, government regulations, etc. that lie outside of marketers’ immediate control and may impact marketing effectiveness. Understanding the impact these factors have on consumers can help in designing programs that take advantage or mitigate the risk of these factors and the impact they may have on a marketing campaigns. Therefore, exogenous factors often times influence how marketers strive to improve their results such as leveraging the factors noted above (i.e. seasonality, interest rates, regulatory environment) in an effort to improve marketing effectiveness.
Improving marketing effectiveness can be achieved by employing a superior marketing strategy. By positioning the product or brand correctly, the product/brand will be more successful in the market than competitors’ products/brands. The match-up between the product, the consumer lifestyle, and the endorser is important for effectiveness of brand communication. Even with the best strategy, marketers must execute their campaigns properly to achieve extraordinary results.
Even without a change in strategy, better creative design can improve results. Design is an integral part of any marketing campaign, as it establishes the corporate identity and plays a significant role in brand recollection. These may include designing point of purchase displays, brochures or even product packaging. Apart from communicating the brand, consistency in design across various mediums helps reinforce a specific offering in the minds of the audience. Using typography, imagery and color, marketing design evoke emotion related to a brand.
By improving how brands go to market, they can achieve significantly greater results without changing their strategy or their creative execution. At the marketing mix level, marketers can improve their execution by making small changes in any or all of the 4-Ps (Product, Price, Place and Promotion). Without making changes to the strategic position or the creative execution marketers can improve their effectiveness and deliver increased revenue. At the campaign level marketers can improve their effectiveness by managing and executing each of their marketing campaigns better. It’s commonly known that consistency of a Marketing Creative strategy across various media channels, not just within each individual media message, can amplify and enhance impact of the overall marketing campaign effort.
- Increased response rates through call to action testing
- Optimising web content for improved organic search results
- Integrating marketing communications across multiple channels
- Executing a test thorough test and learn plan
- Demonstrating ROI through evaluation and insight
Improving the business of marketing can lead to significant gains for the company. Management of agencies, budgeting, motivation and coordination of marketing activities can lead to improved competitiveness and improved results. The overall accountability for brand leadership and business results is often reflected in an organization under a title within a (Brand management) department.