Search Marketing, google ad spend

In Q3 2016, Merkle saw advertiser spending growth for Google search ad spend slowing in the face of strengthening year-ago performance comparisons, but remaining healthy at a 20% year-over-year growth rate. Merkle’s analysis shows that Google’s expansion of local search ads Read more…


Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!


Your business is a major investment and an exciting time for you. You have invested in the kit, had the training and are now raring to go. So how do you get your website found locally? Get yourself a quality Read more…


Penguin 4.0 is here Google confirmed on the 23rd September that Penguin 4.0 has finally been released.  The last edition of Penguin; Penguin 3 may have affected less than 1% of UK/US searches so why worry? If we look at Read more…


A simple guide to setting up an SEO friendly website Setting up an SEO friendly website is not difficult, you just need to understand and follow some basic rules and the rest will just happen. There are three top ranking signals used Read more…


Why SEO needs PPC For many years agencies have been offering either PPC  (pay Per Click) or SEO (search Engine Optimisation) but seldom the two disciplines as a package.  This makes little sense because the two disciplines are very closely Read more…


What is effective email marketing design Effective email marketing design, is the practice of developing emails in a way that they user friendly regardless of which device is used to access them. Effective email marketing design or responsive design has been growing steadily in Read more…


Developing the right segmentation strategy Marketing isn’t getting any easier, we have at our disposal a phenomenal amount of data. We can ignore it or we can use it to make better sense of our customers through improved targeting and Read more…


Email Segmentation Analysis – The Basics Segmentation simply means grouping people who are similar – similar in any way you chose. Many email marketers pour over open rates, click-through rates, and conversion rates daily, hoping for that subtle yet undeniable improvement, Read more…


Let’s talk about an important component of developing actionable insights from your search data; namely, segmenting your keyphrases and assets. Gaining better insights through segmentation might sound simple but almost nobody is doing it. The typical approach: In organic search, people Read more…