Category Archives: Database Marketing and Insight


Developing the right segmentation strategy Marketing isn’t getting any easier, we have at our disposal a phenomenal amount of data. We can ignore it or we can use it to make better sense of our customers through improved targeting and Read more…


Email Segmentation Analysis – The Basics Segmentation simply means grouping people who are similar – similar in any way you chose. Many email marketers pour over open rates, click-through rates, and conversion rates daily, hoping for that subtle yet undeniable improvement, Read more…


Let’s talk about an important component of developing actionable insights from your search data; namely, segmenting your keyphrases and assets. Gaining better insights through segmentation might sound simple but almost nobody is doing it. The typical approach: In organic search, people Read more…