Category Archives: Search Engine Marketing


Search Marketing, google ad spend

In Q3 2016, Merkle saw advertiser spending growth for Google search ad spend slowing in the face of strengthening year-ago performance comparisons, but remaining healthy at a 20% year-over-year growth rate. Merkle’s analysis shows that Google’s expansion of local search ads Read more…


Your business is a major investment and an exciting time for you. You have invested in the kit, had the training and are now raring to go. So how do you get your website found locally? Get yourself a quality Read more…


Penguin 4.0 is here Google confirmed on the 23rd September that Penguin 4.0 has finally been released.  The last edition of Penguin; Penguin 3 may have affected less than 1% of UK/US searches so why worry? If we look at Read more…


A simple guide to setting up an SEO friendly website Setting up an SEO friendly website is not difficult, you just need to understand and follow some basic rules and the rest will just happen. There are three top ranking signals used Read more…


Why SEO needs PPC For many years agencies have been offering either PPC  (pay Per Click) or SEO (search Engine Optimisation) but seldom the two disciplines as a package.  This makes little sense because the two disciplines are very closely Read more…