What is effective email marketing design Effective email marketing design, is the practice of developing emails in a way that they user friendly regardless of which device is used to access them. Effective email marketing design or responsive design has been growing steadily in Read more…
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Email Segmentation Analysis – The Basics Segmentation simply means grouping people who are similar – similar in any way you chose. Many email marketers pour over open rates, click-through rates, and conversion rates daily, hoping for that subtle yet undeniable improvement, Read more…
Customer relationship management (CRM) is making a comeback. Previously synonymous with expensive systems and costly direct mail, today’s CRM is targeting a new breed of shopper, as the retail world prepares to be turned on its head by advances in Read more…