Developing the right segmentation strategy Marketing isn’t getting any easier, we have at our disposal a phenomenal amount of data. We can ignore it or we can use it to make better sense of our customers through improved targeting and Read more…
Tag Archives: segmentation strategy
Email Segmentation Analysis – The Basics Segmentation simply means grouping people who are similar – similar in any way you chose. Many email marketers pour over open rates, click-through rates, and conversion rates daily, hoping for that subtle yet undeniable improvement, Read more…
Customer relationship management (CRM) is making a comeback. Previously synonymous with expensive systems and costly direct mail, today’s CRM is targeting a new breed of shopper, as the retail world prepares to be turned on its head by advances in Read more…